How Glancee merger fits into Facebook’s plan of vouchsafing users share where they are, were, will be
Facebook hasn’t common a skeleton for Glancee, a location-based app it acquired on Friday, though a app fits good into a amicable network’s plcae devise that now goes good over check-ins.
“We’re looking during plcae from a past, present, destiny arrange of tense,” Facebook product manager Josh Williams said during a Where Conference in April. By that, he means vouchsafing users share where they have been, where they are now and where they devise to be.
The benefaction moving is flattering clear: users can tab their plcae in posts to let friends know where they are. As for a past, Timeline allows users to backdate their posts or supplement aged photos to their map. This means Facebook is commencement to accumulate information on where users have been, including in years before location-based services were available. And with a new updates to events, users can tab plcae to prove where they will be. There are also Open Graph applications that let users list their destiny transport skeleton or places they wish to go.
The basement for a Glancee, that has given been private from a Apple App Store, was that users could invariably share their plcae as a app ran in a background. Users could afterwards crop to see who circuitously common their interests and they would accept pull notifications about tighten matches. This creates present-tense plcae pity even easier, though Facebook will expected also cruise how this record could be used for past- and future-tense pity as well. The amicable network won’t exhibit either it skeleton to recover a rebranded Glancee app as it did with Beluga’s organisation messaging app, or simply incorporate Glancee’s co-founders with a rest of a plcae team, as it did with check-in use Gowalla. But here are some ways we can prognosticate Glancee being applied.
Where friends are
Although Glancee sought to assistance users accommodate new people, this underline doesn’t indispensably have far-reaching adequate interest for Facebook’s 900 million users during this time. Many users are supportive about pity information with people they don’t know. We suppose amicable network focusing initial on assisting users know where their friends are.
Currently, a Facebook mobile site and apps embody a check-in feed that shows where users have checked in, though it is not really useful since it does not prove either a crony is still during a location. Glancee’s record could assistance solve that, and capacitate some-more extemporaneous meetups among friends. It could also lay a grounds for a location-based mobile ad network. If users determine to invariably share their plcae so friends can find them, they competence additionally opt-in to get information about deals or sales nearby.
Where friends were
By aggregating information on where friends have been in a past, Glancee could also be used to assistance users learn new places or confirm where to go. Facebook already shows users how many of their friends have been to a plcae formed on check-ins or plcae tags, though a information is singular usually to what users actively shared. The inventory would be some-more finish if users enabled ambient location-sharing, and afterwards a chairman could strech out to friends for some-more information about a grill that they had been to, for example.
Where friends will be
On a future-location side, users competence use events or some other underline to prove where they devise to be, and Glancee record could assistance lane their swell along a way. This competence be a useful formation for Messenger, Facebook’s standalone organisation messaging app that already allows users to share their plcae when they send a message, though doesn’t lane it in real-time like iOS apps Find My Friends and Glympse. These apps assistance users coordinate plans, something Facebook has shown particular interest in recently.