Know Thy Enemy: Keep Track Of Your Facebook Competitors
Wondering how we can pass your foe in terms of likes, shares, and engagement? Don’t be fearful to give them a like and lane them on Facebook. Panelists of a “Competitive Analysis on Facebook” contention during Friday’s AllFacebook Marketing Conference in San Francisco spoke about a significance of gripping tabs on your competitors.
- Mark Curtis, owner and president, Enter: New Media
- Chris Knoch, clamp boss of customer services, Kenshoo
- Alex Peiniger, owner and CEO, AllFacebook Stats
- Jeff Widman, co-founder, PageLever
- Emeric Ernoult, owner and CEO, AgoraPulse
- Duncan Alney, president, Firebelly Marketing (moderator)
Some pivotal tidbits from a discussion:
- Why do competitive analysis? Businesses customarily don’t have a idea about how good (or how badly) they’re doing on Facebook. Comparing information with their competitors can be a good measuring stick. (Ernoult)
- It’s easy to provide all Facebook users as identical, though they’re not. They’re not matching in terms of a bottom line, how many friends they have, and how many friends they influence. (Widman)
- If you’re unfortunate with a miss of feedback on your page, figure out if people indeed consider your product or your association is boring, or if they simply can’t see it since it’s been dark and mislaid among a other things on their news feed. (Widman)
- Being means to infer a value of a rendezvous is unequivocally a elephant in a room right now. (Knoch)
- Like your competitors and keep lane of them by lists. This approach we can simply see what your competitors are doing, though carrying to weed by your news feed. (Widman)
- Look during a calm peculiarity and a peculiarity of a communication from users, and go from there. (Ernoult)
- Use analytics to see what posts are popular, because they are popular, and bottom destiny activity on that. For instance, a many renouned posts on a Tommy Hilfiger page are quotes from Tommy Hilfiger. (Curtis)
- Not everybody wants to dive low into statistics, though they only wish to see a simple metrics. (Peiniger)
- People are 60 time some-more expected to censor all your posts as they are to unfan your page. (Widman)
- If a aspirant uses bit.ly, put a and pointer after a URL to see how many people share a link. (Widman)
Readers: If we conduct a Facebook page, what insights have we gleaned by study competitors?
Image pleasantness of Shutterstock.